|Royal princess Kate Middleton|
One company that will certainly benefit from this new and exciting trend will be the well known brand and franchise of Revlon Inc. (Symbol REV, $16.20).
I do not think that Revlon's stock has really priced in the value of their worldwide reknown leading brand. I could see their own possible marriage to an Avon or an Estee Lauder Cosmetics company.
Revlon, Inc. through its subsidiary, manufactures, markets and sells an array of cosmetics, women's hair color, beauty tools, fragrances, skincare, anti-perspirants/deodorants and personal care products. They live at the high fashion address of 237 Park Avenue, New York, NY 10017.
Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. Starting with a single product — a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of opaque nail enamel. The company has had a wild history including Michael Milliken junk bonds at one point being involved in a buyout.
Earnings for 2011 look like $1.33 and for 2012, $1.43 per share, so they are making money. It looks to me like there is a trade here, with a target price of $23-$24. Revlon reports earnings this week on Thursday, April 28th with a slew of other companies. I think beauty products will benefit from having a whole world market to expand in to. Most cultures embrace a whole range of beauty products.
Revlon also sells to the growing market for hair colors for covering that gray, and also even sell wigs!
So get on the Revlon Trolley, (pictured below Hong Kong tram) and take a ride to a nice capital gain. Happy earnings report week.