"If you can't beat this wild VIX, then maybe you should buy the VIX. Own shares in the CBOE Chicago Board Options Exchange."

Dow Jones Industrial Average 15,070.18 (Down) Week ending 06-14-2013

They say if you can't beat 'em, join 'em. Well, you can actually buy shares in the institution that generates the index for the VIX. Have no fear! Buy the CBOE , Chicago Board Options Exchange, which trades as a stock itself.

Wikipedia says, "VIX is a trademarked ticker symbol for the Chicago Board Options Exchange Market Volatility Index, a popular measure of the implied volatility of S&P 500 index options. Often referred to as the fear index or the fear gauge, it represents one measure of the market's expectation of stock market volatility over the next 30 day period."

CBOE Holdings, Inc. (Symbol CBOE, $42.61)

Return on Equity 65.76% and PEG Ratio 1.63  

Zero Debt and a 1.4% Dividend. 

A "Freewilly Type" investment with these four attributes.

Earnings per share for 2013 will be $1.97 and for 2014 looking like $2.27 per share.

With a Current Ratio of 4:1, this holding company is in great financial shape.

Commodities are a hot number that will never go away, so you will be able to bank on this now and in the future without any of that FEAR that the CBOE measures.


So, go ahead and grab some shares, and sleep soundly at night.

                               Freewilly